It's great to break the routine from time to time. Brewed independently, Bavaria goes it's own way. Always challenging the accepted.


Brewed following
family tradition.


Our very own classic! Beloved because of it's exceptionally pure taste.

— It's always fresh and never too bitter.

Bavaria Also available in

The secret ingredient?

Love. The love and care we put into selecting the best ingredients like barley, our own top quality yeast, the purest of mineral waters from our own source, the passion of the Bavaria brewers and about 300 years of experience.



  1. Pure mineral water from our own source.

    Beer is mostly water, so that water needs to be top quality H2O. That’s why we’re proud to be the only ones in Holland to use naturally pure water from our own source.

  2. Only the finest hops.

    Purchased from a handpicked selection of farmers, blesses us with a delicious, refreshing beer.

  3. Malt from our own malt house.

    To be able to guarantee you the finest quality, Bavaria is one of the few breweries to malt their own barley.


To produce the finest premium quality beer in the world.

We know that beer was already being brewed in Lieshout in the 1680s. But Bavaria's evolution from a village brewery to the global brand it is today didn't come easily.

It was built upon the single minded vision and determination of the Swinkels family

  • 1719

    Village brewery serves the people of Lieshout and surrounding area.

  • 1764

    Ambrosius Swinkels founds the family brewing dynasty by marrying Brigitta Morees.

  • 1776

    The 13 American colonies sign the Declaration of Independence enshrining the right to Life, Liberty and the pursuit of Happiness.

  • 1876

    Inventor Alexander Graham Bell pioneers telecommunications with the first patent for a working telephone.

  • 1903

    Inventors and aviators Orville and WIlbur Wright make the first ever controlled powered flight.

  • 1914

    Henry Ford revolutionises car production with the first affordable assembly line produced car - the Model T Ford - rolling off the line every 15 minutes.

  • 1924

    Johannes Swinkels builds a new brewery with the technology to produce the lighter, purer 'pilsener' beer. The Bavaria brand is born.

  • 1924

    Bavaria built its own pilsner brewery in 1924 and was one of the first breweries to switch to bottles and even built its own bottling facility! And so you see once again, we are an independent family company and we happily march to the beat of our own drum.

  • 1937

    A custom-built maltery enables Bavaria to ensure the consistently high quality of its premium beer.

  • 1947

    At the stroke of midnight on August 14, India achieves its independence.

  • 1969

    Man walks on the moon. Seeing the earth from orbit made one astronaut realise. "There is one world. We are all brothers."

  • 1970

    Bavaria Beer starts to be exported on a large scale.

  • 1978

    0.0% - the first non-alcoholic beer in the world - becomes internationally popular.

  • 1978

    In the seventies, Nigeria was one of our top importing countries. They had a flourishing economy due to newly discovered oil-wells. In 1978 however, the Nigerian government banned the import of alcoholic beverages. To bypass their law, we started brewing a new product: Malt beer, that was initially presented as a food supplement.

  • 1979

    At Bavaria, sustainability is extremely important. Since 1978, we have had our own water purification system and we have been producing our own energy for years, with which we would be able to provide at least 18,000 homes with energy.

  • 1989

    Another world first: after 'Glasnost' Russians are free to enjoy Bavaria, the first beer to be imported from the West.

  • 1989

    The Berlin Wall is breached after nearly three decades, allowing free passage to East and West Germans.

  • 1990

    Nelson Mandela gains his freedom after 27 years incarceration to be elected four years later as the President of South Africa.

  • 1990

    Malt beer usually still contained a very low alcohol percentage such as 0.1%. We invented a totally new brewing method that allowed us to brew 100% alcohol-free beer. In 1990, the patent for this method was granted.

  • 2007

    Bavaria City Racing: a beautiful combination of boldness and entrepreneurship! We have raced Formula 1 cars along some of the most beautiful places in the world. Impressive!

  • Play


    Southern climes, the family and marching to the beat of the company’s own drum are the essence of Bavaria’s new corporate style. This is why at least 800 employees have made trips throughout the country to exchange the old crates in people’s homes for new ones.

  • 2010

    The Tricoid Revolution begins. Bavaria is a global independent brand, now exporting to 120 countries, and positioned to command new markets across the world in the years to come.

  • Play


    The 19th FIFA World Cup was held in South Africa in 2010.  We can say that Bavaria left a mark.

  • 2012

    Bavaria has started a tradition. As a successor of the Dutch Dress of 2010, the Dutch designers Spijkers & Spijkers created the V-Dress.

  • 2013

    On Bavaria’s international platform, that’s more like it, we display attractive content in the form of blogs, videos and photos. We create this ‘media’ ourselves in order to have direct contact with our fans. We prefer to look at things from a surprising and strong-minded perspective!

  • 1989 - 2014

    A surprising concept and a look that puts things into perspective: this has been the formula for high-profile advertising campaigns for Bavaria in which people like Lee van Cleef, Marco van Basten, Mickey Rourke, Hugh Hefner and Charlie Sheen have acted.