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It's great to break the routine from time to time. Brewed independently, Bavaria goes it's own way. Always challenging the accepted.


Brewed following
family tradition.


Our very own classic! Beloved because of it's exceptionally pure taste.

— It's always fresh and never too bitter.

Bavaria Also available in

The secret ingredient?

Love. The love and care we put into selecting the best ingredients like barley, our own top quality yeast, the purest of mineral waters from our own source, the passion of the Bavaria brewers and about 300 years of experience.



  1. Pure mineral water from our own source.

    — Beer is mostly water, so that water needs to be top quality H2O. That’s why we’re proud to be the only ones in Holland to use naturally pure water from our own source.

  2. Only the finest hops.

    — Purchased from a handpicked selection of farmers, blesses us with a delicious, refreshing beer.

  3. Malt from our own malt house.

    — To be able to guarantee you the finest quality, Bavaria is one of the few breweries to malt their own barley.


To produce the finest premium quality beer in the world.

We know that beer was already being brewed in Lieshout in the 1680s. But Bavaria's evolution from a village brewery to the global brand it is today didn't come easily.

It was built upon the single minded vision and determination of the Swinkels family

  • 1719

    Village brewery serves the people of Lieshout and surrounding area.

  • 1764

    Ambrosius Swinkels founds the family brewing dynasty by marrying Brigitta Morees.

  • 1776

    The 13 American colonies sign the Declaration of Independence enshrining the right to Life, Liberty and the pursuit of Happiness.

  • 1876

    Inventor Alexander Graham Bell pioneers telecommunications with the first patent for a working telephone.

  • 1903

    Inventors and aviators Orville and WIlbur Wright make the first ever controlled powered flight.

  • 1914

    Henry Ford revolutionises car production with the first affordable assembly line produced car - the Model T Ford - rolling off the line every 15 minutes.

  • 1924

    Johannes Swinkels builds a new brewery with the technology to produce the lighter, purer 'pilsener' beer. The Bavaria brand is born.

  • 1937

    A custom-built maltery enables Bavaria to ensure the consistently high quality of its premium beer.

  • 1947

    At the stroke of midnight on August 14, India achieves its independence.

  • 1969

    Man walks on the moon. Seeing the earth from orbit made one astronaut realise. "There is one world. We are all brothers."

  • 1970

    Bavaria Beer starts to be exported on a large scale.

  • 1978

    0.0% - the first non-alcoholic beer in the world - becomes internationally popular.

  • 1989

    Another world first: after 'Glasnost' Russians are free to enjoy Bavaria, the first beer to be imported from the West.

  • 1989

    The Berlin Wall is breached after nearly three decades, allowing free passage to East and West Germans.

  • 1990

    Nelson Mandela gains his freedom after 27 years incarceration to be elected four years later as the President of South Africa.

  • 2010

    The Tricoid Revolution begins. Bavaria is a global independent brand, now exporting to 120 countries, and positioned to command new markets across the world in the years to come.

  • Play


    The 19th FIFA World Cup was held in South Africa in 2010.  We can say that Bavaria left a mark.

  • 2012

    Bavaria has started a tradition. As a successor of the Dutch Dress of 2010, the Dutch designers Spijkers & Spijkers created the V-Dress.